My Lovely Day is a wedding planning website, that curates collections based on a bride’s personality, thus eliminating the stress of thousands of choices. I chose Laura Worthington’s Beloved as the script for the logo because of its playfulness, grace and versatility. The icon is a custom script hybridizing the initials of “Lovely Day” into a heart shape, and symbolizing the joining of two into one.
I also created the template for their website, which includes a personality test to determine the products curated for the individual bride-to-be as well as a store to purchase the items. Other things I created for the brand are backdrops for booths at bridal shows, social posts, and a partner kit to entice third-party vendors to list their products on the site.
